Content MarketingMelbourne
The internet has more content than it has ever had and less of it is worth reading. We write fewer, better pieces, each aimed at a search someone is actually making and a question they genuinely need answered.
Why Most Business Blogs Do Nothing
You publish when someone remembers, which is roughly four times a year
The topics come from internal brainstorms rather than from what anyone is searching for
Every article is 600 words of generic advice that fifty other sites have already published better
Nothing links to your service pages, so even the articles that get traffic never produce an enquiry
You tried an AI content tool, published forty posts, and none of them rank
If any of these sound familiar, we can fix it.
590
Monthly searches for 'content marketing melbourne'
3x
More leads than outbound, per dollar
8-14
Weeks for a good article to rank
$299
Monthly content from
Everything You Need to Succeed Online
Tailored features designed specifically for your industry.
Keyword Led Planning
Every piece is commissioned against a specific search term with real volume and reachable difficulty. No content gets written on a hunch.
Genuinely Useful Writing
Long enough to answer the question properly, specific enough to be worth reading, and written by someone who understands your industry rather than a template.
Topic Clusters
Articles built as clusters around your service pages, with internal linking planned in advance. This is what actually builds topical authority.
AI Search Optimisation
Structured, quotable content with clear answers and proper schema, so you get cited in AI Overviews, ChatGPT and Perplexity, not just in blue links.
Consistent Publishing
An agreed monthly cadence you can plan around, with a rolling content calendar rather than a scramble at the end of each month.
Performance Reporting
Rankings, traffic and assisted conversions per article. If a piece is not working after six months we will tell you and we will rewrite it.
Simple. Fast. Professional.
Content Audit and Research
What you have already published, what it ranks for, and the gaps between your services and what people search for.
Cluster Plan
A twelve month topic map organised into clusters, each supporting a service page, each with its target keyword assigned.
Write and Publish
Research, draft, edit, fact check, publish, internally link. Every piece goes through a human editor before it goes live.
Measure and Refresh
Monthly reporting and a quarterly refresh cycle. Updating an underperforming article usually beats writing a new one.
Real Results, Real Clients
Service Business Builds a Traffic Channel From Nothing
The Challenge
A Melbourne B2B services business had published 27 blog posts over three years, all written internally, all around 500 words, and collectively generating fewer than 100 organic sessions a month. There was no keyword targeting and no internal linking at all.
Our Solution
We audited every existing post, consolidated eleven of them into three comprehensive guides, rewrote six around specific search terms, deleted the rest, and published two properly researched pieces a month against a cluster plan.
The Results
Frequently Asked Questions
Our content marketing starts at $299 per month plus GST for one thoroughly researched article a month including strategy, writing, editing, publishing and internal linking. Most clients settle on two to four pieces a month, which lands between $600 and $1,200 plus GST. Everything includes the strategy work, because content without a plan is just expensive typing.
We use AI for research, outlining and first pass structure, and a human writes and edits everything that gets published. Purely AI generated content is easy to spot, tends to be confidently wrong about details, and increasingly struggles to rank. It also cannot include the thing that makes content actually valuable, which is genuine experience of the industry you work in.
Eight to fourteen weeks for a well targeted article on a healthy site, longer on a new domain with no authority. Content marketing compounds, which means the first six months feel slow and the second twelve months feel like it was obviously worth doing. If you need enquiries next month, run Google Ads instead and let content build underneath.
Fewer than most agencies will tell you. Ten genuinely good pieces built as a cluster around your main service will outperform sixty thin posts, and cost less to produce. We would rather publish one strong piece a month than four weak ones.
It comes from the same foundations plus a few specifics. Clear direct answers near the top of the page, proper heading structure, factual claims with sources, schema markup and a body of content that establishes you as a genuine authority on the topic. We build all of that in as standard now, because a growing share of research never reaches a traditional search results page.
Build a Content Channel That Compounds
Free content audit and a twelve month topic plan. You will see exactly what to publish, in what order, and why.