NDIS Marketing AgencyThat Actually Fills Your Books
We market NDIS and disability services for a living. Not general marketing with an NDIS page bolted on. We know how support coordinators shortlist providers, what plan managers look for, and why most provider websites never get a single referral.
Why Most NDIS Providers Struggle to Get Referrals Online
Your marketing agency has never read the NDIS Code of Conduct and keeps writing copy that puts your registration at risk
Support coordinators cannot find you, so they keep referring to the same three providers they already know
You are competing for participants against providers with bigger budgets and worse services
Your Google Ads spend disappears on clicks from participants outside your service area or outside your registration groups
You have no idea which of your service streams actually generate enquiries, so you market all of them equally
If any of these sound familiar, we can fix it.
717K+
Active NDIS participants
$48B
Annual NDIS scheme spend
3 in 4
Referrals start with a Google search
$299
Monthly marketing from
Everything You Need to Succeed Online
Tailored features designed specifically for your industry.
Support Coordinator Targeting
Most provider marketing chases participants. The real referral volume sits with support coordinators and local area coordinators. We build campaigns aimed squarely at the people making the referral.
NDIS Search Visibility
Ranking for the terms providers actually get found on. Service type plus suburb, registration group plus region, and the plain language participants use instead of NDIS jargon.
Compliant Ad Copy
Every ad, post and landing page written with the NDIS Code of Conduct and Practice Standards in mind. No outcome guarantees, no pressure language, nothing that puts your registration at risk.
Google Ads for NDIS
Tight geographic targeting, registration group keyword sets, and negative keyword lists that strip out job seekers, students and participants outside your catchment. Less waste, more genuine enquiries.
Referral Landing Pages
Dedicated pages for each service stream. SIL, SDA, support coordination, community access, therapy supports, plan management. Each one written for the person deciding, not the person browsing.
Referral Tracking
Call tracking, form attribution and a simple monthly report that tells you which service, which suburb and which channel produced each enquiry. No vanity metrics.
Simple. Fast. Professional.
Registration Group Audit
We map your registration groups, service areas and capacity so we only market what you can genuinely take on. Marketing a full SIL house helps nobody.
Referral Path Mapping
We work out where your best referrals came from last year and build the plan around repeating it, rather than guessing at channels.
Build and Launch
Landing pages, ad accounts, tracking, Google Business Profile and content go live together so we can read the results properly from week one.
Monthly Optimisation
We review enquiry quality, not just volume. Campaigns get trimmed towards the service streams with capacity and margin.
Real Results, Real Clients
Southeast Melbourne Provider Doubles Referral Volume
The Challenge
A registered provider in Greater Dandenong had capacity across three SIL houses and a community access programme, but every new participant came through word of mouth. Their previous agency had run generic Facebook ads for six months with no tracked enquiries at all.
Our Solution
We rebuilt the service pages around registration groups, launched a tightly geo targeted Google Ads campaign aimed at support coordinator search terms, added call tracking, and set up a monthly referral report the operations manager could actually read.
The Results
Frequently Asked Questions
The difference is who we market to and what we are allowed to say. Generic agencies market at participants with emotional advertising. In practice most referrals come through support coordinators, local area coordinators, plan managers and allied health professionals, and each of those audiences responds to completely different messaging. We also write everything against the NDIS Code of Conduct, which rules out most of the persuasion tactics a normal agency would reach for.
Our managed NDIS marketing starts at $299 per month plus GST, which covers content, social media and ongoing SEO. Google Ads management is charged separately and your ad spend goes directly to Google. Most providers we work with start with an ad budget between $600 and $1,500 per month plus GST, depending on how competitive their service area is.
Yes. NDIS services are not a restricted category, but the campaigns need careful handling. Broad keyword targeting burns money on job seekers, students researching assignments and participants outside your catchment. We build tight keyword sets by registration group, use aggressive negative keyword lists and set geographic targeting to your actual service area rather than all of Victoria.
Not if it is written properly. The risk comes from outcome guarantees, pressure tactics, inducements and anything that could be read as misleading a participant. Every piece of copy we produce is written with the Code of Conduct and the Practice Standards in mind, and we are happy to have your quality and compliance lead review anything before it goes live.
Google Ads produce enquiries in the first week because you are buying visibility outright. SEO and content take longer, generally eight to fourteen weeks before the pages hold a page one position. Most providers run both, using ads to generate immediate enquiries while the organic positions build underneath.
No. We are based in Melbourne and a good portion of our provider clients are Victorian, but NDIS marketing works the same way anywhere in Australia. We currently work with providers in Victoria, New South Wales, Queensland and South Australia.
Get More NDIS Referrals This Quarter
Free 30 minute strategy call. We will look at your current visibility, your registration groups and where your referrals realistically come from. No obligation, no sales script.