Gen's Nursing
Community nursing care delivered at home, including wound care, medication administration and chronic disease management.
Medical websites have a harder job than most. They have to be compliant, accessible, fast on a bad connection, and clear enough that an anxious patient at midnight can find what they need without ringing after hours.
Your booking system sits behind three clicks and half your patients give up and phone instead
The site was built with patient testimonials, which breaches the AHPRA advertising guidelines
New patients cannot tell which practitioners are taking new patients or what they bulk bill
Practice hours, after hours arrangements and location details are inconsistent between your site and Google
The site fails accessibility basics, which matters more in healthcare than almost anywhere else
If any of these sound familiar, we can fix it.
WCAG 2.1 AA
Accessibility standard we build to
AHPRA-aware
Content written to the guidelines
Native booking
HotDoc, HealthEngine and Cliniko
Schema
Practitioner and practice markup
Tailored features designed specifically for your industry.
HotDoc, HealthEngine, Cliniko and practice management booking widgets embedded properly, styled to match, and tested where patients actually book, which is on a phone.
Written to the National Law advertising guidelines. No testimonials about clinical care, no comparative or superiority claims, no encouragement of unnecessary services.
Individual profiles with special interests, languages spoken, availability and new patient status, marked up with schema so Google understands who works there.
Consistent name, address and phone across your site, Google Business Profile and the health directories, which is the foundation of medical local search.
WCAG 2.1 AA compliance and Core Web Vitals as standard. Health information has to be usable by people with vision, motor and cognitive impairments.
Fees, bulk billing arrangements, referral requirements, new patient forms and after hours information, all where patients look for them.
Practitioners, specialties, billing arrangements, booking platform and referral pathways. This defines the site structure before a pixel is drawn.
Every page written against the AHPRA advertising guidelines and reviewed with your practice manager before it goes anywhere near a browser.
Accessible build with your booking platform integrated and tested, plus practitioner and medical practice schema markup.
Google Business Profile, directory consistency and ongoing SEO so patients in your catchment find you first.
Community nursing care delivered at home, including wound care, medication administration and chronic disease management.
Every medical website is quoted to scope after a practice discovery call. You receive a written, itemised proposal before any work begins, and all quotes are plus GST. Cost depends on the number of practitioners, booking platform integration, patient information sections, specialist referrer content and the depth of accessibility testing required.
The National Law prohibits testimonials about clinical services, misleading or deceptive advertising, claims that you are better than other practitioners, and anything that encourages unnecessary use of a service. Before and after images are heavily restricted. What you can do is state qualifications, describe services factually, publish fees, list special interests and explain what a patient should expect. Most practices find they can say everything they genuinely need to say within those limits.
A medical practice website can integrate HotDoc, HealthEngine, Cliniko, Halaxy, Best Practice and Medical Director booking modules. We embed booking natively rather than linking out to a separate page, because every extra click loses patients, and we test the full booking flow on mobile, which is where most patients book from.
Yes. A specialist medical website has a different job from a GP site, because the referring GP matters as much as the patient. Specialist sites need a referrer section with referral forms and clear scope of practice information, alongside patient-facing content explaining what to expect at the first appointment, fees and how referrals work.
The Disability Discrimination Act applies to the provision of services in Australia, and healthcare is about as clear a case as you will find. There is no medical specific WCAG mandate, but WCAG 2.1 AA is the accepted benchmark and it is what we build to as standard. It is also simply the right thing to do when a meaningful share of your patients have a disability.
Compliant, accessible, fast, and built around booking rather than a brochure. Itemised quote after a free consultation.
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