Medical & HealthcareWebsite Design Australia
Medical websites have a harder job than most. They have to be compliant, accessible, fast on a bad connection, and clear enough that an anxious patient at midnight can find what they need without ringing after hours.
Common Problems With Medical Practice Websites
Your booking system sits behind three clicks and half your patients give up and phone instead
The site was built with patient testimonials, which breaches the AHPRA advertising guidelines
New patients cannot tell which practitioners are taking new patients or what they bulk bill
Practice hours, after hours arrangements and location details are inconsistent between your site and Google
The site fails accessibility basics, which matters more in healthcare than almost anywhere else
If any of these sound familiar, we can fix it.
89%
Of patients research a practice online first
KD 13
Difficulty of 'medical website design australia'
5-10
Business days to launch
$399
Practice websites from
Everything You Need to Succeed Online
Tailored features designed specifically for your industry.
Booking Integration
HotDoc, HealthEngine, Cliniko and practice management booking widgets embedded properly, styled to match, and tested where patients actually book, which is on a phone.
AHPRA Compliant Content
Written to the National Law advertising guidelines. No testimonials about clinical care, no comparative or superiority claims, no encouragement of unnecessary services.
Practitioner Profiles
Individual profiles with special interests, languages spoken, availability and new patient status, marked up with schema so Google understands who works there.
Practice and Location SEO
Consistent name, address and phone across your site, Google Business Profile and the health directories, which is the foundation of medical local search.
Fast and Accessible
WCAG 2.1 AA compliance and Core Web Vitals as standard. Health information has to be usable by people with vision, motor and cognitive impairments.
Patient Information
Fees, bulk billing arrangements, referral requirements, new patient forms and after hours information, all where patients look for them.
Simple. Fast. Professional.
Practice Discovery
Practitioners, specialties, billing arrangements, booking platform and referral pathways. This defines the site structure before a pixel is drawn.
Compliant Content
Every page written against the AHPRA advertising guidelines and reviewed with your practice manager before it goes anywhere near a browser.
Build and Integrate
Accessible build with your booking platform integrated and tested, plus practitioner and medical practice schema markup.
Local Search Setup
Google Business Profile, directory consistency and ongoing SEO so patients in your catchment find you first.
Real Results, Real Clients
Melbourne Medical Centre Moves Bookings Online
The Challenge
A four doctor medical centre in Melbourne's east had an ageing website with a booking link that opened in a new tab and looked nothing like the rest of the site. Reception was fielding over a hundred booking calls a week and the practice had no idea how many patients gave up before booking at all.
Our Solution
We rebuilt the site around booking, embedded HotDoc natively, created practitioner profiles with new patient status clearly marked, published billing arrangements plainly, and brought the whole site up to WCAG 2.1 AA.
The Results
Frequently Asked Questions
A single practitioner or small practice site starts at $399 plus GST including a free logo, first year hosting and SEO setup. A multi practitioner medical centre with booking integration, practitioner profiles and patient information sections typically runs between $1,500 and $4,000 plus GST.
The National Law prohibits testimonials about clinical services, misleading or deceptive advertising, claims that you are better than other practitioners, and anything that encourages unnecessary use of a service. Before and after images are heavily restricted. What you can do is state qualifications, describe services factually, publish fees, list special interests and explain what a patient should expect. Most practices find they can say everything they genuinely need to say within those limits.
HotDoc, HealthEngine, Cliniko, Halaxy, Best Practice and Medical Director booking modules are all straightforward. We embed them natively rather than linking out, because every extra click loses patients.
Yes. Specialist sites have a different job, because the referring GP matters as much as the patient. Those sites need a referrer section with referral forms and clear scope information alongside the patient facing content.
The Disability Discrimination Act applies to the provision of services in Australia, and healthcare is about as clear a case as you will find. There is no medical specific WCAG mandate, but WCAG 2.1 AA is the accepted benchmark and it is what we build to as standard. It is also simply the right thing to do when a meaningful share of your patients have a disability.
Build a Practice Website Patients Can Actually Use
From $399 plus GST. Compliant, accessible, fast, and built around booking rather than around a brochure.