NDIS SEO That Puts YouIn Front of Referrers
Ninety per cent of NDIS provider websites are invisible. Not because the services are poor, but because nobody built the pages Google needs to rank you. We fix that, one registration group and one suburb at a time.
Why Your Provider Website Gets No Traffic
You have one services page listing everything you do, so Google has nothing specific to rank
Your site never mentions the suburbs you actually service, so local searches skip past you
Competitors with worse services outrank you because they built a page per service and you did not
Your Google Business Profile is unclaimed, miscategorised or has no reviews
You wrote your site in NDIS jargon and participants search in plain English
If any of these sound familiar, we can fix it.
68%
Of clicks go to the top three results
8-14
Weeks to page one for NDIS terms
KD 9
Average difficulty of NDIS SEO terms
$299
Monthly SEO from
Everything You Need to Succeed Online
Tailored features designed specifically for your industry.
A Page Per Registration Group
SIL, SDA, support coordination, community participation, therapeutic supports, personal care, plan management. Google cannot rank a service you have only mentioned in a bullet point.
Suburb Level Local SEO
Real service area pages for the suburbs and LGAs you cover, with genuine local detail rather than a find and replace of the suburb name.
Participant Language Research
Participants and families do not search 'assistance with daily life'. They search 'help getting my son ready in the morning'. We build content for both.
Google Business Profile
Correct categories, service list, service areas, photos and a review process your support workers will actually follow. This is what wins the map pack.
Accessible Technical SEO
WCAG 2.1 AA compliance, Core Web Vitals, schema markup for your services and locations. Accessibility and technical SEO overlap almost completely.
Transparent Reporting
Monthly ranking, traffic and enquiry reporting in plain language. You will know exactly which pages moved and what produced the enquiries.
Simple. Fast. Professional.
Visibility Audit
We pull your current rankings, index coverage and technical issues, then benchmark you against the three providers currently outranking you in your area.
Keyword and Page Map
Every target keyword is assigned to one page. No two pages chase the same term, which is the single most common reason provider sites cannibalise themselves.
Build and Optimise
We write and publish the missing service and location pages, fix the technical issues, and sort out the Google Business Profile.
Earn and Report
Ongoing content, local citations and genuine link earning through case studies and partner mentions. Reported monthly.
Real Results, Real Clients
Support Coordination Provider Goes From Invisible to Page One
The Challenge
A support coordination provider covering Melbourne's south east had a modern looking website with a single services page and no location content at all. They ranked for their business name and nothing else, and were entirely dependent on one referral relationship.
Our Solution
We split the single services page into six service pages, built nine suburb pages with genuine local detail, rewrote everything in participant friendly language, fixed the Google Business Profile categories and set up a review request process.
The Results
Frequently Asked Questions
It is search engine optimisation applied to the specific way people find disability services. That means building a page for each registration group rather than one catch all services page, creating genuine service area content for the suburbs you cover, writing in the plain language participants and families use, and getting the Google Business Profile right so you show up in the local map results. The mechanics are the same as any SEO. The keyword research and the compliance constraints are not.
NDIS search terms are unusually soft. Most of them sit at a keyword difficulty under 15, which means a well built page on a reasonably healthy domain lands on page one within eight to fourteen weeks. Broader terms and highly competitive metro suburbs take longer, generally four to six months.
Our ongoing NDIS SEO starts at $299 per month plus GST. If your site is missing the service and location pages entirely, there is usually an initial build phase quoted separately, because you cannot optimise pages that do not exist yet. We will tell you which of the two you actually need after the audit.
No. Unregistered providers working with plan managed and self managed participants often get better results from SEO, because they are less reliant on the NDIS provider finder and more reliant on being findable through Google. The keyword strategy shifts slightly but the approach is the same.
Yes, and most of our SEO clients came to us with an existing site. We will audit what you have and tell you honestly whether it can be optimised or whether the platform is holding you back. Plenty of provider sites just need pages added and technical issues cleared.
More than people expect. Proper heading structure, descriptive link text, alt text on images and clean semantic HTML are accessibility requirements and ranking factors at the same time. Building to WCAG 2.1 AA improves your search performance as a side effect, which is a rare case of doing the right thing being the commercially smart thing too.
Find Out Why You Are Not Ranking
Free NDIS SEO audit. We will show you exactly which pages are missing, who is outranking you and what it would take to overtake them.