Google Ads MelbourneManaged Properly, Not Set and Forgotten
Most small business Google Ads accounts we audit are burning between a third and half their budget on searches that were never going to convert. Usually because nobody set them up properly and nobody has looked since.
What We Find in Almost Every Account We Audit
Broad match keywords with no negative list, so you are paying for searches with nothing to do with your business
Conversion tracking that either was never set up or stopped firing months ago, which means every optimisation since has been guesswork
Ads pointing at your homepage instead of a page about the thing the person searched for
Performance Max eating the budget with no visibility into where it went
A previous agency charging fifteen per cent of spend with an incentive to spend more, not to spend better
If any of these sound familiar, we can fix it.
1,900
Monthly searches for 'google ads melbourne'
30-50%
Typical wasted spend we find in audits
$0
Lock in contract
48hr
Account audit turnaround
Everything You Need to Succeed Online
Tailored features designed specifically for your industry.
Search Term Discipline
Tight keyword sets, exact and phrase match where it matters, and a negative keyword list we actually maintain every month rather than building once and forgetting.
Conversion Tracking That Works
Calls, forms, bookings and offline conversions tracked properly through GA4 and Google Ads, verified after launch and checked monthly. Without this, nothing else is real.
Landing Pages That Match
Sending paid traffic to the homepage wastes money. We build or optimise a landing page per campaign so the message the searcher clicked is the message they land on.
Geographic Precision
Radius and suburb level targeting set to where you can genuinely service, with location exclusions for the areas that only ever waste budget.
Flat Fee Management
A fixed monthly management fee, not a percentage of spend. We have no incentive to talk you into a bigger budget than you need.
Monthly Optimisation
Search term review, bid adjustment, ad testing and budget reallocation every month, with a plain English report showing what changed and why.
Simple. Fast. Professional.
Free Account Audit
If you already run ads we will audit the account and show you exactly where the money is going. If you do not, we will size the opportunity honestly before you spend anything.
Build and Track
Campaign structure, keyword sets, negatives, ad copy, extensions and conversion tracking, all built and verified before a single click is bought.
Launch and Learn
First four weeks are about search term data. We prune hard and early, which is where most of the efficiency gain comes from.
Optimise and Report
Monthly optimisation and reporting. You will know cost per lead by campaign, not just impressions and clicks.
Real Results, Real Clients
Melbourne Trade Business Halves Cost Per Lead
The Challenge
A Melbourne trades business was spending $2,400 a month on Google Ads through a previous agency, generating enquiries at roughly $180 each. Conversion tracking had stopped firing four months earlier and nobody had noticed, so the whole account had been optimised towards clicks.
Our Solution
We rebuilt tracking first, then restructured campaigns by service instead of one catch all campaign, added 340 negative keywords, tightened geographic targeting to their real service radius and built three service specific landing pages.
The Results
Frequently Asked Questions
Our management fee starts at $499 per month plus GST for a single service account and scales with account complexity, not with your spend. Your ad budget is separate and goes directly to Google. Most Melbourne small businesses we work with spend between $1,000 and $4,000 per month plus GST on media.
Because a percentage fee gives the agency a financial reason to recommend a bigger budget, and that conflict of interest sits underneath a lot of bad advice in this industry. A flat fee means when we tell you to lower your budget or pause a campaign, you can trust that we are not costing ourselves money by saying it.
Below about $800 per month plus GST in media spend it becomes hard to gather enough data to optimise meaningfully, especially in competitive Melbourne categories where clicks run above $10. If your budget is tighter than that, local SEO and Google Business Profile work will generally return more, and we will tell you so rather than take the management fee.
No. Month to month, and you own the ad account. If you leave, the account and all its history stays with you. Agencies that keep the account in their own name are protecting themselves, not you.
Clicks and impressions start on day one. Meaningful cost per lead improvement usually takes six to eight weeks, because the first month is spent gathering search term data and pruning. Anyone promising optimised performance in week one has not looked at the data yet.
If you need enquiries this month, ads. If you are building something that compounds, SEO. Most businesses that can afford both should run both, using ads to buy visibility now while the organic positions build underneath, then reducing ad spend on the terms where they eventually rank organically.
Get a Free Google Ads Audit
We will look at your account, show you where the budget is going and tell you honestly whether it is worth fixing. No obligation.