Google Ads MelbourneManaged Properly, Not Set and Forgotten
Many small business Google Ads accounts spend a large share of their budget on searches that were never going to convert, usually because nobody set them up properly and nobody has looked since.
What We Find in Almost Every Account We Audit
Broad match keywords with no negative list, so you are paying for searches with nothing to do with your business
Conversion tracking that either was never set up or stopped firing months ago, which means every optimisation since has been guesswork
Ads pointing at your homepage instead of a page about the thing the person searched for
Performance Max eating the budget with no visibility into where it went
A previous agency charging a percentage of spend, with an incentive to spend more rather than spend better
If any of these sound familiar, we can fix it.
Flat fee
Not a percentage of your spend
Your account
You own the account and its history
Google certified
Google Ads and Analytics certified team
No lock-in
Month-to-month management
Everything You Need to Succeed Online
Tailored features designed specifically for your industry.
Search Term Discipline
Tight keyword sets, exact and phrase match where it matters, and a negative keyword list we actually maintain every month rather than building once and forgetting.
Conversion Tracking That Works
Calls, forms, bookings and offline conversions tracked properly through GA4 and Google Ads, verified after launch and checked monthly. Without this, nothing else is real.
Landing Pages That Match
Sending paid traffic to the homepage wastes money. We build or optimise a landing page per campaign so the message the searcher clicked is the message they land on.
Geographic Precision
Radius and suburb level targeting set to where you can genuinely service, with location exclusions for the areas that only ever waste budget.
Flat Fee Management
A fixed monthly management fee, not a percentage of spend. We have no incentive to talk you into a bigger budget than you need.
Monthly Optimisation
Search term review, bid adjustment, ad testing and budget reallocation every month, with a plain English report showing what changed and why.
Simple. Fast. Professional.
Free Account Audit
If you already run ads we will audit the account and show you exactly where the money is going. If you do not, we will size the opportunity honestly before you spend anything.
Build and Track
Campaign structure, keyword sets, negatives, ad copy, extensions and conversion tracking, all built and verified before a single click is bought.
Launch and Learn
First four weeks are about search term data. We prune hard and early, which is where most of the efficiency gain comes from.
Optimise and Report
Monthly optimisation and reporting. You will know cost per lead by campaign, not just impressions and clicks.
Frequently Asked Questions
Google Ads management is quoted as a flat monthly fee after an account audit or strategy call. You receive a written, itemised proposal before any work begins, and all quotes are plus GST. The fee scales with account complexity, such as the number of services, locations and campaigns, not with your ad spend. Your ad budget is separate and paid directly to Google.
Because a percentage fee gives the agency a financial reason to recommend a bigger budget, and that conflict of interest sits underneath a lot of bad advice in this industry. A flat fee means when we tell you to lower your budget or pause a campaign, you can trust that we are not costing ourselves money by saying it.
There is no single minimum, but a Google Ads budget needs to be large enough to gather meaningful search term and conversion data each month. In competitive Melbourne categories clicks are expensive, and a very small budget runs out before the data is useful. If that is your situation, local SEO and Google Business Profile work will generally return more, and we will tell you so rather than take a management fee.
No. Google Ads management with Alltechzone runs month to month, and you own the ad account. If you leave, the account and all its history, including conversion data and search term reports, stays with you. Agencies that keep the account in their own name are protecting themselves, not you.
Clicks and impressions start on day one. Meaningful cost per lead improvement usually takes six to eight weeks, because the first month is spent gathering search term data and pruning. Anyone promising optimised performance in week one has not looked at the data yet.
If you need enquiries this month, ads. If you are building something that compounds, SEO. Most businesses that can afford both should run both, using ads to buy visibility now while the organic positions build underneath, then reducing ad spend on the terms where they eventually rank organically.
Get a Free Google Ads Audit
We will look at your account, show you where the budget is going and tell you honestly whether it is worth fixing. No obligation.