CopywritingMelbourne
Most website copy is either corporate mush nobody reads or hype nobody believes. We write the plain, specific, slightly blunt version, which is the one that converts.
Signs Your Copy Is Costing You Work
Your homepage headline could belong to any business in your industry
You describe yourself as passionate, innovative and customer focused, along with everyone else
You lead with your company history when the visitor wants to know what you do and what it costs
Your service pages read like a brochure from 2011 and nobody has updated them since
You wrote it yourself at midnight, you know it is not right, and you have been avoiding it for a year
If any of these sound familiar, we can fix it.
260
Monthly searches for 'copywriting melbourne'
7s
To convince a visitor to keep reading
Free
Copywriting with every website build
2
Revision rounds included
Everything You Need to Succeed Online
Tailored features designed specifically for your industry.
Website Copy
Homepage, service pages, about and contact. Structured around what the visitor needs to decide, in the order they need it.
SEO Copywriting
Written for a target keyword without reading like it was. Keyword placement that satisfies a search engine and a human at the same time.
Brand Messaging
Positioning, value proposition, tone of voice guidelines and the boilerplate your whole team can use consistently.
Landing Page Copy
Single purpose pages for campaigns, built around one offer and one action, with the objections handled before they arise.
Proposals and Capability Statements
The documents that win the work. Clear, specific and free of the filler that makes procurement teams stop reading.
Australian Voice
UK spelling, Australian idiom, Australian regulatory context. Copy written for an Australian audience by people who live here.
Simple. Fast. Professional.
Brief and Research
We learn your business, your customers, your competitors and what people actually say when they enquire. Your sales calls are the best copy research there is.
Message and Structure
Core message and page structure agreed before a paragraph is written, which saves everyone two rounds of revisions later.
Write and Edit
Draft, self edit, second pair of eyes. Every piece is edited by someone who did not write it.
Revise and Deliver
Two revision rounds included. Delivered as a document your developer can work from or implemented straight into the site if we built it.
Real Results, Real Clients
Consultancy Rewrites Its Homepage and Doubles Enquiries
The Challenge
A Melbourne consultancy had a homepage headline reading 'Innovative solutions for a changing world'. Visitors could not tell what the business actually did, and the bounce rate on the homepage sat above 70 per cent.
Our Solution
We rewrote the homepage around a specific statement of what they do and for whom, moved the pricing indication above the fold, cut the company history to two lines, and rewrote the three service pages around client problems rather than service names.
The Results
Frequently Asked Questions
Website copy is quoted per page, typically $180 to $450 plus GST per page depending on research depth and length. A full five page website rewrite generally lands between $900 and $2,000 plus GST. It is included at no extra cost with every website we build, which is unusual and is deliberate, because a beautiful site with poor copy does not generate enquiries.
We use it for research and to get a rough structure down. Every published word is written or substantially rewritten by a person. AI copy has a particular flatness to it that customers pick up on even when they cannot name it, and it cannot bring the specific detail and honest opinion that makes copy persuasive.
Always, unless you ask otherwise. UK spelling, Australian idiom, GST inclusive or exclusive pricing stated clearly, and Australian regulatory context where it matters. A lot of outsourced copy reads as American and Australian customers notice immediately.
Yes. We regularly write for NDIS providers, allied health practices, medical practices, aged care and financial services, all of which have real constraints on what can be claimed. We write to the guidelines rather than writing something persuasive and then getting it knocked back by your compliance team.
Two rounds included in every quote. In practice most projects need one, because we agree the message and the structure before writing rather than after.
Get Copy That Sounds Like a Person Wrote It
Free copy review of your current homepage. We will tell you honestly what is working and what is costing you enquiries.