CopywritingMelbourne
Most website copy is either corporate mush nobody reads or hype nobody believes. We write the plain, specific, slightly blunt version, which is the one that converts.
Signs Your Copy Is Costing You Work
Your homepage headline could belong to any business in your industry
You describe yourself as passionate, innovative and customer focused, along with everyone else
You lead with your company history when the visitor wants to know what you do and what it costs
Your service pages read like an old brochure and nobody has updated them since
You wrote it yourself at midnight, you know it is not right, and you have been avoiding it for a year
If any of these sound familiar, we can fix it.
Australian English
UK spelling, local context
2 rounds
Revisions included in every quote
Edited
Every piece checked by a second writer
Compliance-aware
Written for regulated industries
Everything You Need to Succeed Online
Tailored features designed specifically for your industry.
Website Copy
Homepage, service pages, about and contact. Structured around what the visitor needs to decide, in the order they need it.
SEO Copywriting
Written for a target keyword without reading like it was. Keyword placement that satisfies a search engine and a human at the same time.
Brand Messaging
Positioning, value proposition, tone of voice guidelines and the boilerplate your whole team can use consistently.
Landing Page Copy
Single purpose pages for campaigns, built around one offer and one action, with the objections handled before they arise.
Proposals and Capability Statements
The documents that win the work. Clear, specific and free of the filler that makes procurement teams stop reading.
Australian Voice
UK spelling, Australian idiom, Australian regulatory context. Copy written for an Australian audience by people who live here.
Simple. Fast. Professional.
Brief and Research
We learn your business, your customers, your competitors and what people actually say when they enquire. Your sales calls are the best copy research there is.
Message and Structure
Core message and page structure agreed before a paragraph is written, which saves everyone two rounds of revisions later.
Write and Edit
Draft, self edit, second pair of eyes. Every piece is edited by someone who did not write it.
Revise and Deliver
Two revision rounds included. Delivered as a document your developer can work from or implemented straight into the site if we built it.
Frequently Asked Questions
Copywriting is quoted per project after a short brief. You receive a written, itemised quote before writing begins, and all quotes are plus GST. Cost depends on the number of pages, research depth, length, and whether brand messaging or tone of voice work is needed first. When we also build your website, copy can be scoped into the same proposal so design and words are planned together.
We use it for research and to get a rough structure down. Every published word is written or substantially rewritten by a person. AI copy has a particular flatness to it that customers pick up on even when they cannot name it, and it cannot bring the specific detail and honest opinion that makes copy persuasive.
Always, unless you ask otherwise. Our copywriting uses UK spelling, Australian idiom, GST inclusive or exclusive pricing stated clearly, and Australian regulatory context where it matters. A lot of outsourced copy reads as American, and Australian customers notice immediately, which quietly undermines trust in the business behind it.
Yes. NDIS providers, allied health practices, medical practices, aged care and financial services all have real constraints on what can be claimed. We write copy to those guidelines from the start, rather than writing something persuasive and then having it knocked back by your compliance team.
Every copywriting quote includes two rounds of revisions. In practice most projects need one, because we agree the core message and page structure before writing begins rather than after. Further rounds, if ever needed, are agreed with you before any extra work is done.
Get Copy That Sounds Like a Person Wrote It
Free copy review of your current homepage. We will tell you honestly what is working and what is costing you enquiries.